This building comes from the motif of an ascending Magic Box that rotates, and is designed to hold a powerful image of an urban form harmonizing with a domed stadium. It is also planned to be built in an oval at the adjacent site to have a symbolism as a cultural space centered on a bold opening shape on the north side. M Box, which is composed of Magic Box, Muse Box, and Matrix Box, is set with issues of a creative shape with symbolism, a creation of space for local residents, harmonious layout with surrounding facilities, composition of efficient programs, and proper measures to surrounding noises. In addition, the building will hold its position as a new cultural base in the Southwest area, and as a cultural space of performance arts mixed with beautiful music like a dancing music box.